Keywords Assignment for Athleta

I chose to do three campaigns for Athleta. The following tables below contain my soolve
keywords and their results, as well as each campaign’s explanation and ad. 

Campaign #1: Increase sales for Athleta girl fitness line

Capri leggings	Plush hoodie	Camo joggers	Swing skort	Cannonball shorts
Capri leggings	Plush hoodie	Camo joggers	Swing skort	Cannonball shorts
Capri leggings target	Plush hoodie mens	Camo joggers mens	Swing control skort	Tracksmith cannonball shorts
Capri leggings with pockets	Plush hoodie set	Camo joggers womens	Swing golf skorts	Cannonball run shorts
Capri leggings for girls	Plush hoodie robe	Camo joggers outfit	Ruffle swing skort	Cannonball swim shorts
Capri leggings walmart	Plush hoodie dress	Camo joggers amazon	Athleta swing skort
Capri leggings outfit	Plush hoodie vince	Camo joggers nike	Jofit swing skort
Capri leggings workout	Plush hoodie forever 21	Camo joggers boys	Swing control golf skort
Capri leggings plus size	Plush hoodie metal logo	Camo joggers pants	Athleta girl swing skort
Capri leggings with lace trim	Plush hoodie onesie	Camo joggers american eagle	Daily sports swing skort
Capri leggings with booties	Plush hoodie wholesale	Camo joggers target

Campaign #1 explanation: Athleta has a relatively large line dedicated to young girls. Because this age group typically relies on their parents for clothes, I wanted to make an ad that

would make mothers aware of clothing their young daughters might like. I tried to include clothing
that is either trendy (like plush hoodies) or timeless (capri leggings) for young girls.


Campaign #2: Brand awareness for middle aged women

Ankle jogger	Womens wrap	Black leggings	Button up shirt	High waisted leggings
Ankle jogger	Womens wrap	Black leggings	Button up shirts	High waisted leggings
Ankle jogger pants	Womens wrap coat	Black leggings with pocket	Button up shirts for men	High waisted leggings with pockets
Ankle joggers womens	Womens wrap dress	Black leggings outfit	Button up shirts for women	High waisted leggings target
Ankle jogger pants womens	Womens wrap sweater	Black leggings walmart	Button up shirts dress	High waisted leggings amazon
Ankle jogger skinny	Womens wrap top	Black leggings for girls	Button up shirt pattern	High waisted leggings plus size
Ankle joggers with zippers	Womens wrap skirt	Black leggings target	Button up shirt with sweater	High waisted leggings workout
Joggers ankle zip	Womens wrap jacket	Black leggings brown boots	Button up shirt with jeans	High waisted leggings nike
Joggers ankle injuries	Womens wraps with sleeves	Black leggings amazon	Button up shirt under sweater	High waisted leggings for girls
Joggers ankle boots	Womens wrap shirt	Black leggings cotton	Button up shirts for boys	High waisted leggings old navy
	Womens wrap blouses	Black leggings women	Button up shirt in spanish	High waisted leggings black

Campaign #2 explanation: Middle aged women are some of the biggest online shoppers, so I
wanted to make sure I appealed to them in this ad. Middle aged women are typically very busy, often
balancing raising children with other career-related responsibilities. Thus, I tried to put together an ad
that would appeal to on-the-go moms who are looking for simple, comfortable, and still classy clothing.

Campaign #3: Increase attendance of winter blowout sale

Grey joggers	Fleece hoodie	Funnel neck hoodie	Down jacket	Fleece-lined leggings
Grey joggers	Fleece hoodie	Funnel neck hoodie	Down jacket	Fleece lined leggings
Grey joggers women	Fleece hoodie mens	Funnel neck hoodie mens	Down jacket womens	Fleece lined leggings girls
Grey joggers men	Fleece hoodie women	Funnel neck hoodie women’s	Down jacket men	Fleece lined leggings womens
Grey joggers nike	Fleece hoodie pullover	Funnel neck hoodie nike	Down jacket repair	Fleece lined leggings walmart
Grey joggers outfit	Fleece hoodie pattern	Funnel neck hoodie mens nike	Down jacket  boys	Fleece lined leggings toddler
Grey joggers champion	Fleece hoodie jacket	Funnel neck hoodie wholesale	Down jacket  north face	Fleece lined leggings kids
Grey joggers meme	Fleece hoodie blanket	Funnel neck hoodie adidas	Down jacket sale	Fleece lined leggings with pockets
Grey joggers womens nike	Fleece hoodie nike	Funnel neck hoodie north face	Down jacket  with hood	Fleece lined leggings plus size
Grey joggers boys	Fleece hoodie dress	Funnel neck hoodie h&m	Down jacket  canada goose	Fleece lined leggings target
Grey joggers girls	Fleece hoodie zip up	Funnel neck hoodie pattern	Down jacket patch	Fleece lined leggings running

Campaign #3 explanation:While winter still has several months left, spring and its holidays are

quickly approaching. Companies and their stores are already starting to purchase lighter clothing to
stock shelves for spring and summer. So, to make room for new purchases, I created an ad to advertise
on-sale heavy winter clothing.